Adrian JohnsonTLDR:
- TechCrunch is part of the Yahoo family of brands and uses cookies to provide services, personalize ads, and measure user engagement.
- If users click ‘Accept all’, cookies and personal data will be used for personalized ads and content, measuring effectiveness, and improving products and services.
- If users do not want cookies and personal data to be used for these purposes, they can click ‘Reject all’ or customize privacy settings.
TechCrunch, as a part of the Yahoo family of brands, utilizes cookies to enhance the user experience on their sites and apps. Cookies, which include technologies like web storage, allow the websites to store and retrieve information from users’ devices. In addition to providing services and authenticating users, cookies also play a role in security measures and spam prevention.
Furthermore, cookies are used to measure users’ interactions with the sites and apps. TechCrunch and their partners, including 244 entities within the IAB Transparency & Consent Framework, may also use cookies and personal data, such as IP addresses, precise locations, browsing history, and search data, to display personalized ads and content based on users’ interest profiles. This serves the purpose of delivering targeted advertisements and evaluating the effectiveness of such personalized content.
It is important to note that users have the option to reject the use of cookies and personal data for these additional purposes. By clicking ‘Reject all’, TechCrunch and their partners will not utilize cookies and personal data for personalized ads or content. Users can also customize their privacy settings by clicking ‘Manage privacy settings’, allowing them to control the specific use of cookies.
To ensure user privacy and transparency, TechCrunch provides links to their privacy policy and cookie policy where users can find detailed information on how personal data is used and protected.
In summary, TechCrunch, as a member of the Yahoo family of brands, employs cookies to offer services, personalize ads, and measure engagement. Users have the ability to accept or reject the use of cookies and personal data for personalized content, and they can customize privacy settings according to their preferences.
