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Turn ordinary product pics into professional masterpieces with Shopify’s AI

January 31, 2024

TLDR:

Shopify has announced the addition of an AI image editor to its e-commerce platform. The editor uses generative AI to change photo backgrounds and suggest styles that match existing product images. This tool aims to help small sellers and independent businesses present their products in the best way, without needing access to professional photographers or studios. The editor is part of the larger suite of AI tools that Shopify has developed, which includes automated product descriptions, chatbot integration, and suggested replies for customer inquiries. Shopify’s tools are competing with similar AI-powered features offered by other online shopping platforms, such as Amazon.

Shopify’s AI image editor allows merchants to change photo backgrounds and suggests styles that match existing product images. The editor will be available at no additional cost and is designed to lower the barrier to entry for entrepreneurs who want to present their products in the best possible light.

Shopify’s suite of AI tools includes automated product descriptions, chatbot integration, and suggested replies for chats between merchants and buyers. These tools are aimed at helping smaller independent sellers and direct-to-customer businesses compete with larger brands.

Shopify’s AI search feature uses conversational search to provide more relevant results. The search feature reads the intention behind the search string and returns results based on that understanding, rather than relying on traditional Boolean searches or keyword matching.

The AI image editor and other AI tools on Shopify’s platform are powered by a mix of AI foundation models. The company uses models like GPT and Llama 2 to determine which model works best for each feature.

Other online shopping platforms, such as Amazon, are also incorporating AI-powered features into their platforms. Amazon is testing a feature that allows customers to ask specific questions about products and has already rolled out AI tools for summarizing product reviews and recommending clothing sizes.

In conclusion, Shopify’s new AI image editor and other AI tools aim to help small sellers and independent businesses improve their product presentation and customer experience. These tools allow entrepreneurs to compete with larger brands without the need for professional photography or expensive studios.