Adrian JohnsonTLDR: Bluecore, a retail shopper identification and customer movement technology, has launched its proprietary Customer Analytics product and Customer Movement Assessment services. These solutions enable retailers to shift from a channel-led marketing approach to a customer-centric strategy by providing unique customer insights and action plans to increase revenue. The Customer Movement Assessment analyzes customer conversion, retention, and reactivation rates, while the Customer Analytics reporting shows performance comparisons, cohort analysis, and future enhancements for retailers. This launch reinforces Bluecore’s position as a leader in helping retailers identify more shoppers and improve performance metrics.
Bluecore has introduced Customer Movement Technology and Services, which aim to shift retailers from a channel-led marketing approach to a customer-centric strategy. The company’s new Customer Analytics product and Customer Movement Assessment services provide unique customer insights and action plans to increase revenue. The Customer Movement Assessment analyzes customer conversion, retention, and reactivation rates, while the Customer Analytics reporting shows performance comparisons and cohort analysis. Bluecore’s solutions enable retailers to identify more shoppers and impact performance metrics like conversion rate and retention rate. The company’s retail strategy team, composed of former retail leaders and practitioners, works with customers to prioritize changes in performance and develop growth strategies focused on customer movement. With the launch of Customer Analytics and Customer Movement Assessment, Bluecore aims to provide retailers with technology and tactics that deliver incremental revenue.
