BT and Broadpeak team up to revolutionize live video streaming.

March 13, 2024


  • BT Group and Broadpeak collaborate on Multicast-Assisted Unicast Delivery (MAUD) solution for live video streaming.
  • MAUD aims to improve video quality, reduce costs, and increase sustainability for broadcasters and video service providers.

In a recent collaboration, BT Group and Broadpeak have announced a new solution for enhancing live video streaming. The Multicast-Assisted Unicast Delivery (MAUD) solution is set to revolutionize the way live video is delivered over the internet. By leveraging Broadpeak’s nanoCDN multicast ABR technology, MAUD aims to provide a more reliable, efficient, and sustainable live video streaming experience.

The MAUD solution allows video service providers to serve millions of viewers with a single stream, reducing bandwidth usage by up to 50% during peak events. By integrating seamlessly with content provider player applications, MAUD eliminates the need to modify customer apps, making it a user-friendly and cost-effective solution for broadcasters and content providers.

Howard Watson, Chief Security and Networks Officer at BT Group, expressed excitement about the partnership with Broadpeak and the potential impact of MAUD on video streaming experiences. The technology is expected to deliver a more consistent picture quality and increase content delivery efficiency, ultimately enhancing the overall viewing experience for users.

Jacques Le Mancq, CEO of Broadpeak, highlighted the game-changing nature of MAUD for broadcasters and video service providers, emphasizing its ability to improve video quality, simplify content delivery, and increase sustainability. With the launch of this impressive live video streaming initiative, Broadpeak aims to support BT Group in meeting the evolving needs of the digital landscape.

Overall, the collaboration between BT Group and Broadpeak on the MAUD solution represents a significant advancement in the field of live video streaming technology. As more live events transition to online platforms, technologies like MAUD will play a crucial role in enhancing the viewing experience for audiences worldwide.